With the consumer goods industry being heavily fragmented, producers in the space have little to no insights about who their actual consumers are and the factors that drive purchase. A lot of them have to rely on social media, ineffective in-field surveys etc. and this is neither quality data nor scalable to encompass a large pool set.
A secure product verification system that gathers data in real time as consumers purchase and verify your products. Baisc information on consumers like demographics, location and even more complex ones (with targeted surveys) like purchase preferences, motivations can also be collected enmasse and analyzed seamlessly for better decision making
You can gather data from consumers even in remote areas (without internet) easily and at scale.
You get data from authentications and also from targeted products surveys for better insights.
Our solution sits on a de-centralized network meaning your data can't be manipulated.
Create short targeted surveys then attach them to products or send to existing consumers to gather feedback. View intelligent analytics from survey responses & product authentications in real-time using the Consumer Intelligence Solution.
Our labels (cards) were placed in cartons of Indomie Onion Chicken Noodles and a consumer claims his/her reward by verifying the carton of noodles using the PIN on the card inside the carton.Read More